pink

Victoria’s Secret Pink line is going to be launching a collegiate line on July 1 and already the blogosphere is a-buzzin’. Pink, for those who are not as familiar, is marketed to a younger VS market and is known for their loungewear that emblazons the word "Pink" somewhere on the clothing, usually across the bum. Which incited a lawsuit from Juicy Couture back in April. Apparently Juicy feels that they have the logo-on-ass market cornered and VS was profiting off of their idea. Either way, people seem to have very strong opinions about Pink bringing colleges into the mix. Most bloggers seem to have a disdain toward the idea, which seems to stem from their disdain for Pink’s lack of…class. Fashionista wrote up a snippet and there are a lot of angry blog readers out there that are commenting because they are either upset their college was left out or that ‘Harvard’ is now going to be on a bunch of bums. It’s all kind of funny to me because I have for sure seen plenty of collegiate merchandise that already employs that kind of "fashion." And it never bothered me. So I guess as far as my opinion goes, I say: Bring it on. Plus, my school’s on the list - I’ll at least check it out to see if there’s any cute Gator stuff ;)

How do you feel about it?

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