While browsing the makeup section at Target yesterday evening, something interesting caught my eye: L’Oreal has unveiled the latest addition to their True Match line, and it’s unusual indeed. Why? Check out that applicator! We already have liquid foundations that can be applied with your fingers, a sponge or a brush, powder foundations both loose and pressed, “air brush” style makeup that can be sprayed on for a flawless finish, and even an oscillating puff designed to buff makeup into the skin. But this True Match Roller Perfecting Roll On Makeup offers something that I can safely say I’ve never encountered before: A “liquid light formula” foundation that is applied with a little sponge roller, just like paint! (Well, hopefully not just like paint, as I doubt that anyone is seeking that particular look for their skin.) I’m completely intrigued, if a little intimidated - and I predict that many more companies will follow suit with roll-on applicators for a variety of products. Any takers?
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