What do you guys think of the new shots of Lana Del Rey for H&M?! We sort of love them, but aren’t entirely sure she’s the appropriate H&M cover girl. Just looking at these shots makes us feel a little moody and depressed. She’s just so dark, and H&M certainly has a little edge, but c’mon it’s summer and this is a mainstream store! Can we have something a little happier please? In fairness, the promo shots are meant for H&M’s fall campaign, but if so, then keep ‘em under wraps until then! But regardless, she does look gorgeous, and it did get our attention (and the rest of the internet’s). So in that sense, the campaign’s been successful.
What do you think, do these shots of Lana Del Rey for H&M make you want to shop there any more or less?